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Startup hopes to be the ‘Weight Watchers of college completion’

Persistence Plus, seeks to be “the Weight Watchers of college completion,” using behavioral nudges, sent through an i-phone app or text messages, to help students create a mental map of when and how they will accomplish school work and academic goals. It also draws on a Stanford study to help users persevere in the face of initial failure.

http://chronicle.com/blogs/wiredcampus/start-up-hopes-to-be-the-weight-watchers-of-college-completion/36801

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